From a very young age, Almendra showed enthusiasm for giving presentations in her class, enjoying entrepreneurship, and always looking for ways to get ahead. This passion for communicating and creating led her to choose a career in marketing, where she has discovered that her greatest strength is selling ideas with authenticity and creativity. She is passionate about developing campaigns where her imagination comes to life and connects with people.

In the Church, she has served as secretary of the Relief Society, a calling that strengthened her organisational skills and desire to serve others.

Upon completing her studies, Almendra envisions herself leading her own company or working in marketing agencies, with the dream of supporting small businesses that, due to a lack of resources or opportunities, are unable to stand out. Her goal is to help them position themselves and grow in the market, demonstrating that with good ideas and strategies, they too can achieve success.